2 Things You Can Do Now That Will Impact Your Marketing
PATIENT VIDEO TESTIMONIALSDo not underestimate the power of patient video testimonials. Reviews and testimonials are increasingly important to a dental practice’s reputation and one of the key decision drivers for potential patients. Collecting patient testimonials gives your practice a highly flexible and persuasive tool that works in all forms of digital marketing. You can highlight video testimonials on Facebook, Instagram, and YouTube, on the practice’s website and special landing pages, as well as in emails and blog posts. Patient video testimonials are effective on their own, in a montage, or with added commentary from the dentist and team members. There is virtually no limit to what you can do with them. Besides their versatility, patient testimonials are instrumental in digital marketing because they resonate well with potential patients. When a person seeking a new dentist sees real patients speaking candidly about their experiences, it gives them more confidence in your practice. Testimonials, especially when they are unscripted, are comforting and give your practice more authority. A potential patient can often relate directly to the person in the video. That gives them a reason to trust your practice over another, because testimonials are essentially “evidence” that the marketing claims on the website and in other advertising are credible.
- If your website has stock images, replace them with original pictures of your team and real patients (as long as you have their permission). This is a chance to add educational videos, patient testimonials, and before/after pictures that highlight the great work you and your team do. The more personalized your website is with custom images, the more authentically it reflects your practice’s true character, which will draw in patients looking for a high standard of care.
- Make sure all content on every page still applies and continues to be accurate, especially if your website has not been touched in several years. Check that all team bios are up-to-date and that all services listed are still being provided. If you have recently added new services or technology, make sure that information is featured somewhere.
- Update the overall look and feel of your website if it feels dated or too generic. It is especially important that your website flows well and is easy to navigate. If people cannot easily find the information they need on your site, they will move on to another dental practice. Assess how the website comes across on the small screen by looking at it on a mobile device. If there are problems with the navigation when you switch to mobile mode, it could be keeping patients from contacting you.
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